SOM Explained: Meaning, Types, Process, and Use Cases
Serviceable Obtainable Market, or SOM, is the realistic portion of a market that a business can actually capture within a defined period. It is one of the most useful market-sizing concepts because it moves the discussion from “how big the market is” to “how much of it we can truly win.” In business models, startup planning, investing, and strategy, SOM is where ambition meets execution.