Forecast Explained: Meaning, Types, Process, and Risks
Forecast is one of the most important concepts in finance because almost every financial decision is really a decision about the future. A forecast is a reasoned estimate of what is likely to happen next—sales, cash flow, inflation, earnings, defaults, or market demand—based on data, assumptions, and judgment. When used well, forecasting improves planning, valuation, risk management, and communication. When used poorly, it creates false confidence and bad decisions.