Book-built Placement Explained: Meaning, Types, Process, and Use Cases
A **Book-built Placement** is a share sale in which a company, promoter, private equity fund, or other selling shareholder gathers bids from investors before fixing the final price and allocations. Instead of deciding one fixed price upfront, the deal price is discovered through demand in an order book. This makes the method especially useful for listed companies and large shareholders who want to raise capital or sell stock efficiently with market-based pricing.