SAM Explained: Meaning, Types, Process, and Use Cases
SAM usually refers to **Serviceable Available Market** or **Serviceable Addressable Market** in business planning: the portion of a total market that a company can realistically serve with its current product, channels, geography, and regulatory reach. It is a core concept in market sizing, startup decks, expansion plans, and valuation work, but it is often confused with TAM and SOM. In economics and public policy, **SAM** can also mean **Social Accounting Matrix**, so context matters.