CRM Explained: Meaning, Types, Process, and Use Cases
Customer Relationship Management (CRM) is the discipline of managing how a company acquires, serves, retains, and grows customers over time. In everyday business language, CRM can mean both the operating approach and the software system used to store customer data, track interactions, manage leads, support service teams, and coordinate marketing. When used well, CRM improves revenue quality, customer experience, reporting, and compliance; when used poorly, it becomes a cluttered database no one trusts.