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TOM Explained: Meaning, Types, Process, and Use Cases

Company

TOM stands for Target Operating Model. In company operations, processes, and enterprise management, it describes the future-state design of how a business or function should run across people, processes, technology, data, governance, and controls. A strong Target Operating Model helps organizations turn strategy into day-to-day execution, which is why it appears in transformation programs, scaling plans, mergers, restructurings, and regulated change initiatives.

1. Term Overview

  • Official Term: Target Operating Model
  • Common Synonyms: TOM, target-state operating model, future-state operating model, end-state operating model
  • Alternate Spellings / Variants: TOM
  • Domain / Subdomain: Company / Operations, Processes, and Enterprise Management
  • One-line definition: A Target Operating Model is the future-state blueprint for how an organization will execute its strategy through its operating structure.
  • Plain-English definition: It is a practical picture of how a company wants work to be done tomorrow—who does what, in which process, using which tools, under which rules, and with what performance standards.
  • Why this term matters: Many strategies fail not because the strategy is bad, but because the operating setup cannot deliver it. TOM closes that gap.

2. Core Meaning

A Target Operating Model is not just an idea, and it is not only an org chart. It is a design for how an organization should operate in the future.

What it is

A TOM defines the desired future state of operations, usually covering:

  • products or services delivered
  • customer journeys or service models
  • end-to-end processes
  • organization structure and roles
  • decision rights and governance
  • technology and automation
  • data and reporting
  • controls, compliance, and risk management
  • sourcing, vendors, and locations
  • KPIs, service levels, and capacity

Why it exists

Organizations face change all the time:

  • growth
  • cost pressure
  • digitization
  • regulation
  • M&A integration
  • outsourcing
  • new customer expectations
  • operating risk
  • AI and automation adoption

A TOM exists so that these changes are not handled as disconnected projects. It provides a coordinated operating design.

What problem it solves

Without a TOM, companies often suffer from:

  • duplicated work
  • unclear ownership
  • too many handoffs
  • system fragmentation
  • poor data quality
  • control failures
  • weak customer experience
  • rising cost-to-serve
  • change programs that never “land”

A TOM solves this by making future-state decisions explicit.

Who uses it

Typical users include:

  • CEOs, COOs, CFOs, CIOs
  • transformation offices
  • operations leaders
  • enterprise architects
  • process excellence teams
  • HR and organization design teams
  • risk and compliance teams
  • consultants and implementation partners
  • investors and analysts indirectly, when evaluating scalability and execution quality

Where it appears in practice

You will commonly see TOM in:

  • transformation business cases
  • operating model redesign programs
  • shared services plans
  • merger integration plans
  • digital or AI operating redesign
  • regulatory remediation programs
  • annual report narratives about simplification or efficiency
  • board packs and strategy execution documents

3. Detailed Definition

Formal definition

A Target Operating Model is a documented future-state blueprint that defines how an organization, business unit, or function should operate to deliver its strategic objectives, obligations, and performance outcomes.

Technical definition

In technical terms, a TOM is an integrated design of:

  • capabilities
  • processes and workflows
  • organization structure
  • role definitions
  • governance and decision rights
  • technology stack
  • data architecture
  • control environment
  • sourcing model
  • performance management system

It aligns the operating mechanics of the business with the intended strategic destination.

Operational definition

Operationally, a TOM answers practical questions such as:

  1. What work will be done?
  2. Who will do it?
  3. Where will it be done?
  4. Which systems and data will support it?
  5. What controls and approvals are required?
  6. What service levels must be met?
  7. How will performance be measured?
  8. How will the organization move from current state to target state?

Context-specific definitions

Enterprise-wide TOM

Used when redesigning the whole company, especially after major strategy shifts, global expansion, or restructuring.

Functional TOM

Used within a specific function such as:

  • finance
  • HR
  • procurement
  • operations
  • customer service
  • risk
  • technology
  • legal

Product or service TOM

Focused on how a specific product line or service model will be delivered, often in fintech, SaaS, telecom, or platform businesses.

Regulated-sector TOM

In financial services, insurance, healthcare, utilities, and public services, TOM usually places stronger emphasis on:

  • accountability
  • risk ownership
  • resilience
  • outsourcing oversight
  • data protection
  • record keeping
  • customer outcomes
  • regulatory reporting

4. Etymology / Origin / Historical Background

The term Target Operating Model developed from broader management ideas around the operating model—the way an organization runs its work. The word target was added to distinguish the desired future state from the current state.

Origin of the term

The term emerged from management consulting, transformation planning, organization design, and enterprise architecture practices. It became especially useful when firms needed a structured way to move from “how we work now” to “how we need to work next.”

Historical development

Early roots: process and organization design

Before TOM became common language, companies worked with:

  • organization design
  • process redesign
  • business process reengineering
  • management control systems
  • service delivery models

1990s: ERP and standardization

As ERP systems spread, organizations needed clearer future-state process designs across finance, supply chain, and operations.

2000s: shared services and outsourcing

TOM became widely used in:

  • shared service center design
  • offshoring decisions
  • global business services
  • post-merger integration
  • enterprise transformation programs

Post-2008: governance and control emphasis

After the global financial crisis, regulated firms increasingly used TOM language in projects involving:

  • risk governance
  • control strengthening
  • accountability models
  • customer remediation
  • operational resilience

2010s: digital and agile transformation

The term expanded beyond back-office redesign into:

  • digital operating models
  • agile product organizations
  • platform operating models
  • cloud-enabled service models
  • data-driven operating models

2020s: resilience, remote work, AI

Recent TOM work often includes:

  • hybrid work design
  • automation and AI
  • third-party dependency management
  • cyber and data resilience
  • faster adaptation to market shocks

How usage has changed

Earlier use focused heavily on structure and process. Modern use is broader and more dynamic, covering:

  • customer journeys
  • data flows
  • platform choices
  • resilience
  • governance
  • ecosystem partnerships
  • change adoption

5. Conceptual Breakdown

Component Meaning Role in TOM Interaction With Other Components Practical Importance
Strategy and design principles The business goals and design rules that guide choices Sets direction for the TOM Influences process, org, tech, and governance choices Prevents random or contradictory design decisions
Customer or service model How products and services are delivered to users Defines the service experience and channel mix Shapes process design, staffing, and technology needs Keeps the TOM customer-centered rather than internally focused
Processes and workflows The sequence of activities that create outcomes Forms the operational backbone Depends on roles, systems, controls, and data Reduces handoffs, delays, and rework
Organization and roles Structure, responsibilities, teams, and reporting lines Allocates ownership and accountability Must fit process and governance design Clarifies who does what and avoids duplication
Governance and decision rights How decisions are made and escalated Ensures control and coordination Depends on org structure, risk, and management information Critical for accountability and speed
People, skills, and capacity Workforce capability, staffing levels, and skill mix Determines whether the model can actually run Works with process complexity and automation level Prevents under-skilled or overstaffed designs
Data and information Core data sources, definitions, reporting, and analytics Enables decisions, controls, and transparency Must align with process, systems, and governance Poor data can break an otherwise good TOM
Technology and automation Systems, platforms, integrations, workflow tools, AI, robotics Enables scale, speed, and standardization Must support target processes and data design Tech should enable the TOM, not dictate it blindly
Risk, controls, and compliance Control points, segregation of duties, approvals, monitoring Keeps operations safe, compliant, and auditable Embedded in process, roles, data, and governance Essential in regulated or high-risk environments
Location and sourcing model Where work happens and who performs it Covers onshore/offshore, centralized/local, internal/external choices Affects cost, resilience, labor, and vendor risk Major driver of cost and service stability
Performance metrics and management KPIs, SLAs, dashboards, incentives, review forums Measures whether the TOM works Needs clean data and clear ownership What gets measured gets managed
Transition roadmap The plan to move from current state to target state Turns design into implementation Depends on sequencing, funding, risk, and change management A TOM without a roadmap remains theoretical

6. Related Terms and Distinctions

Related Term Relationship to Main Term Key Difference Common Confusion
Operating Model Parent concept Operating model can describe the current or general way a business runs; TOM is the future-state version People often use both terms as if they are identical
Business Model Closely related but different Business model explains how value is created and captured; TOM explains how work is organized to deliver that value Revenue model is not the same as operating design
Strategy Upstream input Strategy sets direction; TOM converts strategy into operating choices A strategy deck is not a TOM
Organization Structure One part of TOM Org charts show reporting lines; TOM also covers process, tech, data, controls, and metrics Mistaking TOM for a reorganization only
Process Architecture Component of TOM Process architecture maps processes; TOM decides how they are run, owned, controlled, and supported Process maps alone do not equal a TOM
Enterprise Architecture Technical cousin Enterprise architecture focuses heavily on systems, applications, and data; TOM is broader TOM is not only an IT design
Service Delivery Model Subset of TOM Focuses on how services are provided; TOM includes broader governance and organization choices Shared services model is only one piece
Governance Framework Embedded within TOM Governance defines decision-making and oversight; TOM includes governance plus execution design Governance alone cannot describe full operations
Current Operating Model (COM) Starting point COM describes today’s state; TOM describes the target future state Some teams skip current-state analysis and create unrealistic TOMs
Transformation Roadmap Implementation mechanism Roadmap is the sequence of change; TOM is the future-state design being implemented The journey is not the destination

Most common confusion

The biggest confusion is between business model, operating model, and Target Operating Model.

  • Business model: How the company makes money.
  • Operating model: How the company runs work.
  • Target Operating Model: How the company intends to run work in the future.

7. Where It Is Used

Business operations

This is the primary home of the term. TOM is widely used in:

  • process redesign
  • operational excellence
  • service delivery
  • transformation programs
  • scalability planning
  • M&A integration
  • turnaround programs

Finance and accounting

TOM often appears in finance transformation, especially around:

  • record-to-report
  • procure-to-pay
  • order-to-cash
  • close and consolidation
  • internal financial controls
  • shared service center design

It is not an accounting standard term, but it strongly affects accounting operations.

Banking and lending

In banking and lending, TOM is common in:

  • customer onboarding
  • KYC and due diligence
  • credit operations
  • collections
  • complaints handling
  • risk operations
  • branch-to-digital redesign
  • outsourcing and resilience planning

Insurance

Used in:

  • claims operations
  • underwriting support
  • policy administration
  • broker servicing
  • customer retention
  • fraud and control workflows

Stock market and investing

TOM is not a standard stock market ratio, but investors care about its effects:

  • scalability
  • operating leverage
  • margin improvement
  • integration success after acquisitions
  • execution quality
  • resilience under stress

A company with a stronger operating model may show better margins, lower cost-to-serve, faster growth absorption, and fewer control surprises.

Policy and regulation

Regulators do not always ask for a “TOM” by name, but they often assess whether a firm’s operating arrangements support:

  • governance
  • customer protection
  • resilience
  • data integrity
  • outsourcing oversight
  • internal controls
  • accountability

Reporting and disclosures

Public companies may discuss related themes in annual reports or investor materials, such as:

  • simplification
  • operating efficiency
  • shared services
  • restructuring
  • digital transformation
  • control enhancement
  • segment redesign

Analytics and research

Consultants, analysts, and internal teams use TOM in:

  • benchmarking studies
  • maturity assessments
  • process mining
  • cost-to-serve analysis
  • productivity modeling
  • capability gap reviews

Economics

TOM is not a standard economics term. It may matter indirectly through productivity, efficiency, and industrial organization, but it is mainly a management and operations concept.

8. Use Cases

Title Who Is Using It Objective How the Term Is Applied Expected Outcome Risks / Limitations
Digital transformation COO, CIO, transformation office Modernize service delivery TOM defines future roles, workflows, automation, and data flows Faster, more digital operations Tech may be implemented without enough process redesign
Shared services or GBS design CFO, COO, functional heads Centralize repeatable work TOM decides what to centralize, where, under what SLAs and governance Lower cost and better standardization Over-centralization can reduce business responsiveness
Post-merger integration Integration office, executives Combine two operating setups TOM defines target process ownership, systems, roles, and site strategy Synergy realization and reduced duplication Political resistance and incompatible legacy systems
Regulatory remediation Risk, compliance, operations leaders Fix control and governance weaknesses TOM embeds controls, accountability, MI, and escalation paths Lower compliance risk and stronger auditability Can become too control-heavy and hurt agility
Scale-up growth planning Founder, COO, operations manager Prepare for higher volume TOM defines operating capacity, role specialization, and system support Smoother scaling and fewer operational failures Startups may over-design too early
Outsourcing or vendor strategy Procurement, COO, CIO Decide what to retain vs externalize TOM identifies core vs non-core work, vendor governance, and control points Lower cost or better capability access Hidden vendor dependence and transition failures
Cost reset or turnaround CFO, turnaround team Reduce cost without breaking service TOM redesigns spans, layers, processes, and automation Sustainable cost reduction Cuts may weaken controls or customer experience

9. Real-World Scenarios

A. Beginner scenario

  • Background: A local online bakery starts receiving three times more orders than before.
  • Problem: Orders are tracked in spreadsheets, customer messages are handled informally, and deliveries are frequently delayed.
  • Application of the term: The owner creates a simple TOM: one order workflow, one customer contact process, fixed role ownership, delivery routing software, and daily performance tracking.
  • Decision taken: Standardize order intake and assign clear ownership for baking, packing, dispatch, and support.
  • Result: Fewer missed orders, faster turnaround, less confusion.
  • Lesson learned: Even a small business benefits from a future-state operating design.

B. Business scenario

  • Background: A mid-sized manufacturer has separate procurement teams in each plant.
  • Problem: Prices vary, suppliers are duplicated, and there is no single view of demand.
  • Application of the term: A procurement TOM is designed with central sourcing for strategic categories, local buying for urgent plant needs, one supplier master, and common approval rules.
  • Decision taken: Adopt a hybrid model—central policy and category management, local execution for time-sensitive purchases.
  • Result: Better purchasing leverage, fewer supplier duplicates, improved visibility.
  • Lesson learned: TOM helps balance standardization with operational reality.

C. Investor / market scenario

  • Background: An equity analyst is comparing two SaaS companies.
  • Problem: Both are growing revenue quickly, but one suffers rising support costs and recurring implementation delays.
  • Application of the term: The analyst reviews management commentary and operational indicators to infer whether the firm has a scalable TOM: onboarding model, support structure, automation level, customer success coverage, and incident governance.
  • Decision taken: The analyst gives a premium to the company whose operating model appears more scalable and resilient.
  • Result: Better understanding of future margins and execution risk.
  • Lesson learned: Investors may not use the phrase TOM often, but they care deeply about its economic effects.

D. Policy / government / regulatory scenario

  • Background: A payment institution is expanding into new channels and onboarding more merchants.
  • Problem: Manual control checks, weak escalation, and fragmented third-party oversight create operational and compliance risk.
  • Application of the term: The firm redesigns its TOM to clarify accountability, strengthen control points, standardize onboarding, and define incident reporting and vendor oversight.
  • Decision taken: Implement a target model with centralized compliance review, workflow audit trails, and stronger management information.
  • Result: Better control consistency and improved supervisory confidence.
  • Lesson learned: Regulators often care less about the label and more about whether the operating arrangements actually work.

E. Advanced professional scenario

  • Background: A global bank runs KYC operations in multiple countries with local processes, multiple tools, and inconsistent risk treatment.
  • Problem: High rework, long onboarding times, duplicated checks, and varying evidence standards.
  • Application of the term: A group-wide TOM is designed with global standards, shared data definitions, centralized low-risk processing, risk-tiered exceptions, regional language support, and clear first-line/second-line roles.
  • Decision taken: Move to a federated TOM: central policy, common workflow, local legal interpretation where required.
  • Result: Better consistency, lower rework, improved audit trail, and stronger resilience.
  • Lesson learned: In complex environments, the best TOM is often not purely centralized or purely local—it is deliberately layered.

10. Worked Examples

Simple conceptual example

A restaurant chain wants to expand from 5 outlets to 20.

  • Current state: Each outlet orders supplies independently, staffing varies widely, and sales reports arrive late.
  • Target Operating Model: Central procurement, standard recipes, outlet manager role definitions, one POS data model, weekly KPI reviews.
  • Meaning: The company is not just growing; it is redesigning how growth will be operated.

Practical business example

A company’s finance function closes the books in 12 working days.

  • Current issues: manual reconciliations, inconsistent chart mapping, duplicate approvals, different tools across countries
  • TOM decisions: centralize reconciliations, standardize close calendar, automate journal workflows, create one data ownership model, define escalation governance
  • Expected outcome: close time reduces, control quality improves, finance team spends more time on analysis rather than manual correction

Numerical example

Scenario

An e-commerce company wants a customer support TOM with more self-service and standardized workflows.

Current state

  • Monthly tickets: 60,000
  • Average handling time (AHT): 12 minutes
  • Productive minutes per FTE per month: 6,000
  • Annual cost per FTE: $36,000

Target state assumptions

  • Self-service reduces ticket volume by 20%
  • Better workflows reduce AHT from 12 to 9 minutes
  • Implementation cost: $900,000
  • Ongoing annual software cost: $528,000

Step 1: Calculate current FTE demand

Current FTE = (Volume Ă— AHT) / Productive minutes per FTE

= (60,000 Ă— 12) / 6,000

= 720,000 / 6,000

= 120 FTE

Step 2: Calculate target ticket volume

Target volume = 60,000 Ă— (1 - 0.20) = 48,000 tickets

Step 3: Calculate target FTE demand

Target FTE = (48,000 Ă— 9) / 6,000

= 432,000 / 6,000

= 72 FTE

Step 4: Estimate gross annual labor savings

FTE reduction = 120 - 72 = 48 FTE

Gross savings = 48 Ă— $36,000 = $1,728,000

Step 5: Estimate annual net benefit

Net benefit = Gross savings - ongoing software cost

= $1,728,000 - $528,000

= $1,200,000

Step 6: Calculate payback period

Payback = Implementation cost / Annual net benefit

= $900,000 / $1,200,000

= 0.75 years

= 9 months

Interpretation

The TOM is not only improving service design; it also creates a measurable economic case.

Advanced example

A global manufacturer redesigns procurement across 12 countries.

  • Strategic sourcing is centralized.
  • Tactical buying is regionalized.
  • Local teams handle emergency plant purchases.
  • Supplier risk reviews are standardized globally.
  • Spend analytics move to a shared data platform.
  • Approval limits are harmonized, but local legal/tax exceptions remain.

This is an advanced TOM because it balances:

  • scale benefits
  • local responsiveness
  • control requirements
  • data consistency
  • vendor oversight

11. Formula / Model / Methodology

There is no single universal formula for a Target Operating Model. TOM is mainly a design framework. However, TOM work often uses practical scoring and planning formulas to assess gaps, prioritize initiatives, and size operating implications.

11.1 Capability Gap Score

  • Formula name: Capability Gap Score
  • Formula: Gap = T - C

Where:

  • T = target maturity level
  • C = current maturity level

Interpretation

A higher gap means a bigger distance between current and desired capability.

Sample calculation

If current maturity is 2 and target maturity is 4:

Gap = 4 - 2 = 2

Common mistakes

  • Using vague maturity scales
  • Treating all gaps as equally important
  • Ignoring feasibility and sequencing

Limitations

A gap score alone does not tell you which issue matters most to the business.

11.2 Weighted Priority Score

  • Formula name: Weighted TOM Priority Score
  • Formula: Priority Score = (Gap Ă— B Ă— R) / E

Where:

  • Gap = capability gap
  • B = business criticality score
  • R = risk or regulatory criticality score
  • E = implementation effort score

Interpretation

Higher scores usually indicate higher-priority initiatives because they combine gap size, business impact, risk importance, and effort.

Sample calculation

If:

  • Gap = 3
  • B = 4
  • `R = 5
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